National Non-profit Partners with Starbucks to Better Serve the Military Community

November 7, 2018

National Non-profit Partners with Starbucks to Better Serve the Military Community

Blue Star Families and Starbucks team up on Veterans Day

Washington, D.C.– Today, national military families non-profit, Blue Star Families, announced a special partnership on Veterans Day with Starbucks, who has pledged to donate 15 cents to Blue Star Families for every brewed cup of coffee sold at company-owned stores on November 11.

Blue Star Families provides both virtual and on-the-ground resources and support to military families. This support extends to military families of all stripes: caregivers, active duty, Reserve, National Guard, and veterans. Blue Star Families also seeks to engage civilians in a dialogue about the sacrifices military families make on behalf of their country.

“We know that when military families feel supported by their communities, service members are able to take care of their jobs and the task at hand. That makes our nation safer,” said Penny Bolden, Blue Star Families’ Senior Advisor for Strategic Partnerships. “Our partnership with Starbucks on Veterans Day will empower countless military families with resources and community connections in the coming year.”

On Veterans Day, Blue Star Families volunteers will be in more than 100 Starbucks stores nationwide to engage with the public. The effort will raise awareness of the obstacles military families face and thank customers and Starbucks team members for their support of local military families.

“We know Veterans and Military Spouses make us a better company,” said Virginia Tenpenny, vice president of Global Social Impact at Starbucks. “Since 2013, we’ve hired 21,000 Veterans and Military Spouses – a milestone made possible with extraordinary support from community partners like Blue Star Families.”

Blue Star Families and Starbucks partner throughout the year to provide events and a sense of community for military families, and have been doing so since 2015. During that time more than 400 Blue Star Families events for military families and Blue Star Neighbors have taken place at local Starbucks stores around the country.


About Blue Star Families

Blue Star Families builds communities that support military families by connecting research and data to programs and solutions, including career development tools, local community events for families, and caregiver support. Since its inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and served more than 1.5 million military family members. With Blue Star Families, military families can find answers to their challenges anywhere they are. For more information, visit

About Starbucks commitment to veterans and military spouses

Starbucks has a long-standing commitment to hiring veterans and military spouses. In 2013 the company announced a commitment to hire 10,000 veterans and military spouses in five years. It met that goal early with more than 17,000 to date, and now aims to hire 25,000 veterans and military spouses by 2025. The company’s commitment extends beyond hiring with plans to dedicate 100 Military Family stores near bases across the U.S. by 2022. Each store catalyzes hiring efforts through relationships with the local military base and with veterans service organizations. The stores also honor Starbucks partners and customers with design components, such as special murals, patriotic green aprons and merchandise that reflects the company’s appreciation for military service. In addition, Starbucks offers veteran and military spouse partners expanded benefits like Military Leave Pay and the opportunity to extend the Starbucks College Achievement Plan tuition reimbursement benefit to a spouse or child. The company also creates volunteer opportunities through partnerships with organizations like Team Red, White and Blue, Hiring our Heroes, and Team Rubicon.

Starbucks Armed Forces Network (AFN), which was founded in 2007, plays a key role in bringing partners who served in the military together to bond over their shared experiences, provide guidance for newly hired partners transitioning from military to civilian life and advise Starbucks on how to create a veteran-friendly workforce. AFN members were instrumental in helping the company launch its original commitment to hire 10,000 veterans and military spouses in 2013 and the group continues to partner with senior leadership to grow the company’s hiring commitments and programs.

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