November 15, 2019
FOR IMMEDIATE RELEASE
CAMPBELL’S® CHUNKY® SOUP AND DOLLAR GENERAL INTRODUCE LIMITED-EDITION CANS TO SUPPORT BLUE STAR FAMILIES
New collectible Campbell’s Chunky cans sold exclusively at Dollar General to benefit military nonprofit
CAMDEN, N.J. (November 14, 2019) – Campbell Soup Company and Dollar General Corporation are partnering to help support Blue Star Families, a nonprofit dedicated to strengthening military families by connecting them with their neighbors – individuals and organizations – to create vibrant communities of mutual support.
Campbell’s Chunky and Dollar General have teamed up to create limited-edition cans of two best-selling flavors of Chunky soup: Classic Chicken Noodle and Sirloin Burger with Country Vegetables. As part of the initiative, a monetary donation to Blue Star Families will be made to support programming that directly impacts its beneficiaries.
“Every day, we witness military family champions holding down the fort in support of their service member who works long days and nights to keep Americans safe,” said Kathy Roth-Douquet, CEO, Blue Star Families. “We’re excited to be able to recognize and fuel these Blue Star Families through the winter via this incredible partnership with Campbell Soup Company and Dollar General.”
Additionally, Blue Star Families will bring Campbell’s new “Champions of Chunky” campaign to life through its “Fueling Families” initiative. The organization will recognize Champions, or members of military families making a difference in their communities. The Champions will be featured in video content and receive Campbell’s Chunky care packages to thank them for their efforts and to ensure they have what they need to fuel their families all winter long.
“As a member of a military family, I appreciate the support Blue Star Families provides to our military members and their families,” said Damon Caton, Vice President, Sales, Campbell Soup Company. “This is a wonderful opportunity for Campbell to partner with Dollar General to drive mutual growth while also giving back to a very worthwhile cause.”
Beginning in November, the collectible cans will be available at more than 16,000 Dollar General stores while supplies last. Downloadable images can be found here.
Kaitlin Bitting, Campbell Soup Company
Crystal Ghassemi, APR, Dollar General Corporation
Michele Bradfield, Blue Star Families
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavorful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and the FTSE4Good Index. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for 80 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 16,000 stores in 44 states as of September 28, 2019. In addition to high-quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.
About Blue Star Families
Blue Star Families builds communities that support military families by connecting research and data to programs and solutions. Through groundbreaking research, Blue Star Families is raising the nation’s awareness of the unique challenges of military life and creating innovative programs to solve those challenges for military families. These programs include fighting economic insecurity with resources that foster spouse career development, local events that strengthen family bonds by bringing families together and providing critical peer support for caregivers. Since its inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and serves more than 1.5 million military family members each year. Blue Star Families ensures that wherever American military families go, they can always feel connected, supported, and empowered to thrive – in every community, across the nation, and around the globe. For more information, visit bluestarfam.org.