Military Nonprofit Announces “Thank You, Military” Sweepstakes and Other Exciting Initiatives in Honor of Military Family Appreciation Month

October 2, 2020

FOR IMMEDIATE RELEASE: October 2, 2020

Washington, D.C. –As they have for the past six years, Blue Star Families and Sleep Number Corporation (Nasdaq: SNBR) are joining forces this NFL season to support the health and wellness of military families.Together they will surprise two military families, including Guard and Reserves, with a Sleep Number 360® smart bed as part of the “Thank You, Military” sweepstakes. The 360®smart bed is individually adjustable for each sleeper and effortlessly responds throughout the night for optimal comfort and proven quality sleep.

Additionally, through Sleep Number’s partnership with the Dallas Cowboys and the Minnesota Vikings, Sleep Number will donate $2,000 to Blue Star Families for every touchdown pass thrown by Cowboys quarterback Dak Prescott and Vikings quarterback Kirk Cousins, up to $100,000, now through November 8.

More surprises are expected to follow throughout the season, culminating in Military Appreciation Month in November.

“Military families tell Blue Star Families their challenges through our annual Military Family Lifestyle Survey,” said Kathy Roth-Douquet, CEO of Blue Star Families. “And the survey revealed that many –more than a third –aren’t getting the sleep they need to function effectively. We took this data to Sleep Number. Together, we created these programs to bring awareness to this issue and award military families with beds designed to improve their sleep quality. We’re honored to work with Sleep Number and are grateful they raised their hand to help.”

“Military families sacrifice so much so we can all sleep well at night,” added Kevin Brown, Chief Marketing Officer, Sleep Number. “Now more than ever, military families – like all of us – need quality sleep to ensure they can handle the physical, mental, and emotional stressors that they must endure. We are honored to support these military heroes by delivering proven quality sleep and helping to ensure their health and wellness in appreciation for their services.”

Entries for the “Thank You, Military” sweepstakes are now open. Military supporters can nominate a deserving service member family from October 1thruOctober 31, 2020 here.

Two winners will then be selected and honored by Blue Star Families and Sleep Number in mid-November. Winners will receive a Sleep Number 360 smart bed, an Integrated base, Lyocell Ultra sheet set, two standard ComfortFit™pillows, and a Total Protection Mattress Pad.

Facebook-Friendly Version:
@bluestarfamilies and @SleepNumber have teamed up for a “Thank You, Military” giveaway. Two military families will win a Sleep Number 360® smart bed in November as part of Military Family Appreciation Month. Enter daily thru October 31st: https://bluestarfam.org/sleepnumber/#SmarterSleep

Twitter Version:
@BlueStarFamily & @SleepNumber have teamed up for a “Thank You, Military” giveaway. Two military families will win a Sleep Number 360® smart bed in November as part of Military Family Appreciation Month. Enter daily until 10/31: https://bluestarfam.org/sleepnumber/#SmarterSleep

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About Blue Star Families

Blue Star Families builds communities that support military families by connecting research and data to programs and solutions, including career development tools, local community events for families, and caregiver support. Sinceits inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and serves more than 1.5 million military family members nationwide. With Blue Star Families, military families can find answers to their challenges anywhere they are. For more information, visit bluestarfam.org.

About Sleep Number
Individuality is core to Sleep Number. Our purpose driven company is comprised of over 4,300 passionate team members who are dedicated to our mission of improving lives by individualizing sleep experiences. Our 360® smart beds provide each sleeper with adjustable, individualized comfort for proven quality sleep. We have improved nearly 13 million lives as we strive to improve society’s well being through higher quality sleep.

Sleep science and data are the foundation of our innovations. Our award-winning 360 smart beds benefit from our proprietary SleepIQ® technology -learning from nearly 8 billion hours of highly accurate sleep data -to provide effortless comfort and individualized sleep health insights, including your daily SleepIQ® score.

For life-changing sleep, visit SleepNumber.com or one of our 600 Sleep Number® stores. More information is available on our newsroom and investor relations site.

CONTACT:
Blue Star Families:
Michele Bradfield
[email protected]
706-304-6822

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