Chief Storyteller and Revenue Officer
Craig Fontenot is the Chief Storytelling and Revenue Officer at Blue Star Families (BSF), a not for profit organization that supports and serves military families. Craig oversees BSF’s development, communications, and digital strategy.
Most recently Craig was the Senior Vice President of Strategic Communications at National Parks Conservation Association where he served as the chief marketing and communications executive, overseeing the strategic direction of communications, membership fundraising, and corporate partnerships. Craig responsibilities spanned brand management; media and outreach including earned media, online advocacy, and social media; digital and editorial strategy including the website and National Parks magazine; membership fundraising, including database administration, operations, and customer service; and corporate partnerships including cause marketing.
Prior to joining NPCA, Craig spent over 10 years at AARP helping lead and grow AARP’s membership business. While at AARP Craig started an innovation team, trained in human-centered design that created and built numerous new products and programs. Among the many products and programs launched, the most successful resulted in a digital brain health program, Staying Sharp, growing both mission and revenue. Craig also helped co-create a complementary science-based policy body, the Global Council on Brain Health, that is providing scientific advancement on brain health and aging with leading scientists, policy, and health experts globally.
Craig has deep experience across non-profit and for-profit organizations leading marketing, communications, and fundraising organizations – directing marketing strategy, driving revenue growth, leading large-scale communications campaigns, and pursuing innovation.
Craig is also a horticultural expert, a water and outdoor enthusiast, and the father of two boys. Craig has implemented several large-scale projects from water run-off mitigation to native landscape installations and participated in annual efforts to raise and restore oysters in the Chesapeake Bay. When Craig is not in the garden, he can be found enjoying the water or hiking in the woods.