Blue Star Families CEO Kathy Roth-Douquet challenges iconic American brands to join Do Your Part to support military families

Roth-Douquet spoke at the Leadership in Brand Innovators Summit at SXSW in Austin, Texas.

[AUSTIN, Texas] – At the forefront of a transformative movement, Blue Star Families (BSF) Founder and CEO Kathy Roth-Douquet issued a compelling challenge to iconic American brands, calling on them to join the Do Your Part initiative to support military families.

Speaking at the Leadership in Brand Innovators Summit during SXSW in Austin, Texas, Roth-Douquet underscored the importance of corporate engagement and public-private partnerships in fostering support for those who serve our nation.

The panel, titled “Serving Those That Serve Us: Fostering Support for Military Communities,” brought together esteemed leaders in the field. In addition to Roth-Douquet, other speakers included:

  • Lieutenant General Gwen Bingham, U.S. Army (Ret.);
  • Michael Kelly, Assistant Vice President, Military Advocacy at USAA;
  • Jennifer Starr, Head of North America Enterprise Sales at Nextdoor

Roth-Douquet discussed the unique challenges military families face in the U.S. and ways America’s iconic brands and corporate entities can address those challenges.She called on America’s businesses to join the multi-year Do Your Part initiative led by Blue Star Families, which aims to activate national and community-level responses to address the critical needs of military families and fortify our nation’s common defense.

Blue Star Families means military families. We need America’s iconic brands to have military families’ backs the same way our military has our backs,” said Roth-Douquet. “By joining the Do Your Part initiative, iconic American brands can play a pivotal role signaling support to families who give so much for our freedoms and common defense.”

The Do Your Part initiative is made possible with significant support from craig newmark philanthropies. For more information on how iconic American brands can join the Do Your Part initiative, please visit

ABOUT BLUE STAR FAMILIES: Blue Star Families is the nation’s largest grassroots military family support organization, with a mission to support military families to improve military readiness. Its distinctive approach builds stronger communities around military families through knowledge and programs that address the unique needs of those who serve. Blue Star Families’ nationally recognized surveys and analysis give military families an important voice that informs policymakers and its military family programs. It uses the power of its collective resources and cross-sector collaborations to make a difference in the lives of hundreds of thousands of members of military families to strengthen the troops, their families, and our nation as a whole. For more information, visit

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