December 9, 2020
For the sixth consecutive year, Blue Star Families and Sleep Number joined forces to honor and support the health and wellbeing of military families across the country by offering solutions for better quality sleep. During this NFL season, Sleep Number – the Official Sleep + Wellness Partner of the #NFL – enlisted the help of partners at the @dallascowboys and Minnesota @vikings to surprise some Blue Star Families members with new Sleep Number 360® smart beds as part of the “Thank You, Military” sweepstakes during November’s #MilitaryFamilyAppreciationMonth.
The joint efforts began in October, through Blue Star Families’ “Thank You, Military” Sweepstakes, where military members and their families entered for a chance to win one of three Sleep Number 360 smart beds. Then in November, during Military Family Appreciation Month, Sleep Number leveraged some marquis NFL players to surprise the winning families with their new beds and give the gift of quality sleep.
In Dallas, Cowboys’ Wide Receiver CeeDee Lamb helped surprise and honor Wounded Warrior Texas Army National Guard Specialist Don Hogan and his family.
In Minnesota, Vikings’ Quarterback Kirk Cousins helped honor Naval Reserve Seaman John Guenther on his birthday. Hogan, Guenther and their families each received a surprise delivery of brand new Sleep Number 360 smart beds and NFL products.
Sleep Number also generously donated $100,000 to Blue Star Families to support sleep and wellness programs for military families. In 2014, @SleepNumber discovered from our #BSFSurvey that one-third of military children had experienced sleep issues due to their parent’s deployment. Providing quality sleep to children and families is core to Sleep Number’s mission of improving lives by individualizing sleep experiences.
Since their partnership began six years ago, Sleep Number has donated $750,000 in funding to Blue Star Families. That has translated to 700,000 military families receiving FREE access to support, events, and resources through Blue Star Families. Additionally, they’ve facilitated hundreds of giveaways, valued at more than $160,000 – donating products like Sleep Number 360 smart beds and Sleep Well Kits to #MilFams.
About Blue Star Families
Blue Star Families builds communities that support military families by connecting research and data to programs and solutions, including career development tools, local community events for families, and caregiver support. Since its inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and serves more than 1.5 million military family members nationwide. With Blue Star Families, military families can find answers to their challenges anywhere they are. For more information, visit bluestarfam.org.
About Sleep Number
Individuality is core to Sleep Number. Our purpose driven company is comprised of over 4,300 passionate team members who are dedicated to our mission of improving lives by individualizing sleep experiences. Our 360® smart beds provide each sleeper with adjustable, individualized comfort for proven quality sleep. We have improved nearly 13 million lives as we strive to improve society’s well being through higher quality sleep.
Sleep science and data are the foundation of our innovations. Our award-winning 360 smart beds benefit from our proprietary SleepIQ® technology -learning from nearly 8 billion hours of highly accurate sleep data -to provide effortless comfort and individualized sleep health insights, including your daily SleepIQ® score.
For life-changing sleep, visit SleepNumber.com or one of our 600 Sleep Number® stores. More information is available on our newsroom and investor relations site.